Ubuntu, the African philosophy of “I am because we are”, can transform small homes by making them feel larger, warmer, and more adaptable. Instead of prioritising privacy and rigid zones, Ubuntu-inspired interiors focus on connection, flexible layouts, and always-ready comfort. The result? Spaces that feel expansive, welcoming, and deeply experiential.
If you live in a small home, hosting gatherings can often feel like a logistical nightmare. Between dodging furniture and running out of storage, the thought of designing for visitors might sound absurd.
“I am because we are”? More like “I am because I’ve nowhere to escape.”
That was my mindset when I began exploring cultural philosophies for small-space design. Japanese Ma teaches intentional minimalism. Scandinavian Hygge offers cosy warmth. French L’Art de Vivre brings curated sophistication. And British design? It’s all about comfort.
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But what about philosophies rooted in connection and shared living, such as Italy’s La Dolce Vita or Africa’s Ubuntu? At first glance, they seem like terrible advice for tiny homes. Yet Ubuntu has surprising lessons for making small spaces feel more expansive, welcoming, and deeply experiential.
Western design often equates comfort with control: privacy, boundaries, and minimalist order. But what if those very beliefs make our small homes feel smaller?
When every inch is carved into “me-zones” - a reading nook here, a workstation there - the result is clutter, fragmentation, and hidden stress. The pursuit of privacy can shrink spaces both physically and psychologically.
Ubuntu flips the script. By designing for connection, shared flow, and generosity, spaces feel more expansive. A living room that transitions seamlessly from solo work in the morning to lively conversation in the evening will always feel larger than a room with one rigid purpose.
This is experiential design at its best: shaping how people feel and interact in a space, rather than simply how it looks.
Ubuntu doesn’t mean living in a constant state of entertaining. Instead, it’s about flexibility — spaces that adapt effortlessly without stress or frantic rearranging.
Here’s how:
Multi-purpose furniture – A large ottoman doubles as seating, storage, and a coffee table.
Adaptable layouts – Floor cushions stacked in a corner quickly expand seating.
Smart storage – An expandable dining table works as both a workspace and a social hub.
When everything is visible, flexible, and easy to shift, your space will always feel ready. That reduces hosting anxiety and increases everyday comfort.
Western design often treats hosting as a special event: you prepare, tidy, and set the stage. Ubuntu advocates the opposite: let your everyday space be naturally welcoming.
That doesn’t mean perfection. It means:
Natural materials like leather and wood improve with age.
Warm colours that energise and invite.
Flexible furnishings that adapt to people, not just occasions.
Ubuntu also teaches us to embrace abundance. Use your favourite things daily — the “good” tea set, the special glasses, the textured throws — instead of saving them for rare moments. This mindset shift alone can make small spaces feel more generous and lived in.
Ubuntu challenges typical small-space assumptions. Instead of privacy creating comfort, it shows how kinship-minded design actually makes homes feel bigger, warmer, and more livable.
Here’s the takeaway:
Start small. You don’t need to redesign your whole home. Try these shifts to introduce Ubuntu without overwhelm:
Add a multi-use piece – Think storage bench or modular sofa.
Encourage flow – Use a bookshelf as a divider without cutting sight lines.
Layer lighting – Table lamps and warm bulbs make spaces versatile.
Remove barriers – Open a doorway, replace a door with an arch, or rearrange the space to facilitate social flow.
Design for “we”, not just “me” – Ask: how would this work if friends or family join in?
Each of these small steps moves your space towards generosity, adaptability, and connection.
Ubuntu’s “I am because we are” may sound counterintuitive for tiny homes, but in practice, it’s the secret to making them feel larger, open, and welcoming.
And that’s what experiential interior design is truly about: spaces that don’t just look beautiful, but also create meaningful human connections.